HM Roundtable: AAHOA members raise their voices

At a roundtable discussion that kicked off the annual AAHOA Convention in Baltimore, Hotel Management and BWH Hotel Group gathered some of the best, brightest—and youngest—members of the organization to discuss the most pressing issues facing franchisees today—from hybrid hospitality to crypto payment, nothing was off the table.

There is no lack of pent-up demand for travel going into the summer months. It turns out, for hoteliers, there is no shortage of pent-up expression, either.

That was on full display during a roundtable discussion held with a cross-section of AAHOA membership at the start of the organization’s annual convention in Baltimore. Though the overarching topic of the roundtable centered on hotel development and how the next-generation hotelier was doing it, the discussion turned into a free-for-all on all things industry related: onerous and honest brand standards, evolving food and beverage tastes, monetization of square footage, honoring and exceeding generational lineages and how AAHOA is evolving and adapting to hospitality within a new paradigm.